SEO changes. We write about it when it does. This blog covers what NJ business owners need to know about search: algorithm updates that affect your rankings, tactics that work right now, mistakes we see on client audits, and industry-specific advice for the verticals we serve.
No filler. No recycled lists. If we publish it, there is a reason a business owner in New Jersey should read it.
Written by the SEO Company in New Jersey team.
Google rolled out a core update that shifted local pack rankings across dozens of NJ markets. We tracked the movement across our client base and broke down what moved, what held, and what to do if your rankings dropped.
Businesses with 100+ GBP photos get 520% more calls than businesses with fewer than 10. We pulled the data from NJ client profiles and tested which photo types produce the most engagement.
After auditing more than 200 NJ small business websites, the same five problems show up on almost every one. Missing schema, broken mobile usability, orphaned pages, crawl waste, and one issue most site owners have never heard of.
Avvo dominates broad legal searches. But for hyperlocal practice-area queries, a NJ firm with the right page structure and EEAT signals can take position one. We walk through the page anatomy that makes it work.
EV charger installation searches in New Jersey grew 180% in the past 18 months. Most NJ electricians do not have a dedicated page for it. Here is the keyword data and the page template.
When a diner searches "best Italian restaurant in Montclair," Google now shows an AI-generated answer above the map pack. We tested how NJ restaurant pages can earn citations in those answers.
We audited citation profiles across 150 NJ businesses to find which directories still send ranking signals and which are dead weight. The list is shorter than it was five years ago.
Most business owners receive a monthly SEO report and have no idea what they are looking at. We wrote the guide we wish every client had before their first reporting call.
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